Empowering Ambitious Brands to Expand in the Middle East
Founded to support ambitious brands, Blade has become a leading consulting firm guiding businesses into new markets across the Middle East. With years of experience and a deep understanding of regional dynamics, we help brands expand with confidence.
Why Blade?
Every great name has a story. Ours is rooted in strategy, precision, and the timeless game of chess.
The First Move:
Chess and Strategy
In chess, the pawn often called a "steel blade" in some traditions may seem small, but it's the foundation of every winning strategy. It's the first line of attack, the piece that sets the stage for victory.
That's exactly who we are for your business. We don't just think big we start with the fundamentals, building a strategic foundation that positions you for long-term success in the Middle East market.
Mastering the Game
Where vision meets execution, and every move counts towards your ultimate victory.
Always at the
Cutting Edge
The Middle East is one of the world's most dynamic business landscapes shaped by rapid innovation, evolving consumer behavior, and unprecedented growth opportunities.
To succeed here, you need more than traditional consulting. You need a partner who's at the forefront anticipating trends, navigating change, and delivering strategies that are as sharp and effective as a finely honed blade.
Our Values
Our Philosophy
Like the first move in chess, every strategy we create is deliberate, calculated, and designed for long-term success.
Precision
Every strategy is meticulously crafted with attention to detail and market insights.
Integrity
We build lasting relationships based on trust, transparency, and ethical practices.
Innovation
Cutting-edge solutions that adapt to evolving markets and consumer behaviors.
Meet Our Team
Dedicated professionals driving your success in the Middle East
Founders
Hala Khdair
Co-Founder
Hamzeh Abu Al Failat
Co-Founder
Team Members
Khaled Oglat
Legal Director
Aws Al Ghoul
Learning & Development Lead
Mayyar Sharqawi
Marketing Manager
Zina Qudaih
Strategy Lead